Use Ideas mode when you know which page to improve but not yet what to test. Variant studies the page and proposes up to five ideas, each with a hypothesis and a visual.
| Marker | What it is |
|---|---|
| 1 | Ideas mode. Up to five ideas for the current page. |
| 2 | Visual. The idea drawn from a screenshot of the page. |
| 3 | Pick an idea. Turns it into a variant. |
Ask for ideas#
- Open the page Open the page you want to improve and the side panel.
- Switch to Ideas mode Describe what you are after, for example "Ideas to increase add-to-bag on this product page". You can select an area of the page to focus on.
- Review the ideas Each idea comes with a title, a hypothesis, what Variant observed, an inspiration and implementation instructions.
- Apply one The idea becomes a variant you refine like any other. In the web app, the idea is then marked Applied and links to the variant.
What an idea contains#
| Field | Meaning |
|---|---|
| Title | The change in a few words. |
| Hypothesis | Why the change should improve the page. |
| Observation: | What Variant noticed on the current page. |
| Inspiration: | Where the idea comes from, with a link when there is a source. |
| Implementation instructions | The change described precisely, ready to be built. |
| Visual | An image of the page with the change, so you can judge it before building it. |
Every idea series is saved to the Ideas page of the web app, with the sources Variant consulted.
How ideas are produced#
- Web searches. Claude may run up to five web searches per ideas request to find references. Search queries are sent to Anthropic.
- Visuals. A screenshot of the selected area and a description of the change go to OpenAI, Henkan's provider for Ideas mode visuals. The image must be PNG, JPEG or WEBP, 8 MB at most.